What is a franchise system?

Kieser is a franchise system, which means that the system consists of a franchisor, Kieser Training AG, and the franchisees, who are independent entrepreneurs. There are more than 150 Kieser studios worldwide. Some of them are run by Kieser Training AG itself, while others are managed by franchisees.

In a franchise system, all those involved operate under the same brand. The franchisor sets certain system standards which the franchisees must adhere to, but the franchisees also have a certain amount of freedom and can make their own choices in the interests of their studio.